Intuit QuickBooks

Happier Business Campaign

Agency: TBWA/CHIAT/DAY

Role: Account Executive

This campaign was all about transformation. We decided to the show the dramatic transformation of some real small business owners… from our favorite shows. These included Sensei from Karate Kid and Janine Melnitz from Ghostbusters. In this nostalgic campaign, we see our favorite characters go from their usual unhappy selves too happy, thanks to the connective power of QuickBooks. As an Account Executive on the global campaign, I ensure all teams were working cross functionally, creative was on brief, and deadlines were met.