Artist

Diplo is one of the largest DJs and producers in the world, so we remind people of that in a humble way.

Humor

Diplo loves a good joke and we wanted to showcase that in his TikTok and Reels.

Swag

When you think of an A list DJ, you think of swag. We wanted to show that he is unlike any other celebrity.

Authenticity

Even celebrities are human. We needed to put an emphasis on the fact that Diplo is human, and does regular things, like everyone else.

Our plan

The end goal when ideating content for Diplo was growth, but not in the normal TikTok manner. We didn’t want to do anything cringe. We wanted to make a splash and show up in an authentic and fun way. The emphasis being on authentic. That was truly at the core of all the content we ideated. This ultimately resulted in Diplo’s account gaining over 1M followers and 200M views and counting.