TikTok For Business

Don’t Make Ads Make TikToks

Agency: TBWA/CHIAT/DAY

Role: Creative Consultant & Account Executive

TikTok wanted to make it easy for small and medium sized businesses to advertise on their platform. Our job was to let business owners know that on TikTok you don’t have to make boring ads, and the answer was just that. Don’t Make Ads, Make TikToks. We encouraged business owners to release their inner creative and have some fun with their ads, but instead of ads, it’s TikToks. As a Creative Consultant and Account Executive on the launch, I made sure the team understood platform best practices, what makes a TikTok a TikTok, and made sure web and social deliverables were on time.