Intuit QuickBooks

Credit Where Credit is Due

Agency: TBWA/CHIAT/DAY

Role: Account Executive

To give film crew members the credit they deserve, we created a whole new credits film to play in theaters not after the movie but BEFORE it, to a captive audience of moviegoers. Using video of various crew members working hard behind the scenes, and a voiceover calling out specific crew,  our film championed these unsung heroes of film.

 In addition to the in-cinema film we created 30 and 15 second online video versions for pre-roll, and a series of OOH movie-style posters celebrating each of our featured crew members