Gatorade TikTok Activation

#Play by Play

Agency: TBWA/CHIAT/DAY

Role: Social Creative

Gatorade wanted to breakthrough on TikTok while staying true to their brand identity, being an authority in sports. By using original announcer audios of iconic sports moments throughout history, we had TikTok users recreate it, with their own twist. We partnered with popular sports related creators to kick off the activation. The branded #PlaybyPlay on the TikTok discover page encouraged users to participate and gained over 1B views making Gatorade’s most successful TikTok campaign to date.