TikTok Launch

Bass Pro Shops already has an incredible organic presence on TikTok, but was having trouble figuring out how they show up and enter the conversation in a way that feels authentic. I worked with leadership to build out a launch post that doubled as a giveaway for users on the platform. My social strategy included leaning into what we call “Outdoor TikTok” and establishing Bass Pro as the overarching authority of the great outdoors.